Weiner Gets Through Press Conference; What Should His Next Steps Be?


After yesterday’s circus-like Manhattan press conference featuring Anthony Weiner’s mea culpa and a bizarre appearance by right-wing blogger Andrew Breitbart—who originally posted the photos of Weiner—the two critical questions are how did Weiner do, and where does he go from here?

Andy Gilman, president and CEO of D.C.-based CommCore Consulting Group, which specializes in crisis comms and media training, says Weiner did pretty well under stressful circumstances. “He was focused, very careful in what he said and business-like,” says Gilman, who adds that Weiner’s question-taking session after his prepared statement didn’t hurt his message, as it showed he was willing to face the heat head on.

Now, says Gilman, we’ll see if Weiner has the emotional wherewithal to ride this crisis out. In the next few days, Weiner should make himself visible (but not overly so) on Capitol Hill, then go back to Queens next week and do a few town hall meetings with constituents. Of course, all of this will be moot if he resigns.

Weiner’s episode is a tough one for PR counselors to handle, says Gilman. “With human behavior there is precious little you can do, because there is no crisis trail in which you can detect a leaky valve and take steps to fix it,” he says. And lying to the press and public just compounds the problem. “People will accept a fire, a car accident or a shooter—but they won’t accept unethical behavior," says Gilman.

Want to improve your media relations skills? Attend the PR News Media Training Workshop on June 28 in New York City.















Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.