France Bans Facebook, Twitter Promos on TV; How Would This Play in the U.S.?


It's abundantly clear that the French see things differently than Americans do. Matters of the heart, religion, politics—you name it—the French seem to come up with views that sometimes confound those in the U.S.--and vice versa, of course.

A May 27 decision by the French government's Superior Audiovisual Council, or CSA, does nothing to dispel this belief. The CSA ruled that Facebook or Twitter could be cited by broadcasters only when a program or report merits a specific reference about those sites. Meaning, a commentator can't say "Follow us on Facebook" and/or flash the Facebook or Twitter logo up on the screen, as just about every U.S.-based news organization does.

In France, this practice falls under "secret advertising." Giving Facebook or Twitter a specific plug is a no-no, but saying "Access us on social media" is okay. When bloggers got wind of this ruling, they were quick to blast it, with many accusing the French government of being too rigid in its Internet edicts. As reported by AP, one French blogger who used to advise President Nicolas Sarkozy on Internet policy tweeted: "French regulation forbids TV networks to say Facebook or Twitter? My Country is screwed."

In the U.S., a ruling such as this would probably provoke a nasty fight. The networks would feel "screwed" in not having the opportunity to build up awareness and audiences on specific social media platforms. Over here, "Catch us on social media" just wouldn't cut it.




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.