Procter & Gamble Thinks Outside the Checkbook


Procter & Gamble benefited today from a glowing report in the New York Times that offers details of its current disaster relief efforts in Joplin, Mo., which is recovering from the May 22 tornado. Rather than write a fat check and send it off to a third party, P&G has put two of its brands—Tide and Duracell—on the ground to offer real-world, person-to-person disaster relief.

The Tide Loads of Hope mobile laundry unit has parked itself in Joplin, offering free laundry services, and the Duracell Power Relief Trailer is dispensing free batteries and flashlights and offering free use of charging stations, according to the Times

The story in the Times has made this a national story—in itself a media relations success. Perhaps even more significant are the numbers of likes and comments on Tide's Facebook page. Washing somebody's laundry—can community outreach possibly get more direct?

P&G's personal approach to disaster relief has set a new benchmark for corporate social responsibility and will surely serve to make every organization that has some means at its disposal look inward and rethink their own strategies. This is literally a case of a corporate entity giving back—and the long-term reputational rewards are likely to show up in the bottom line in a big way.

Register now for the June 15 PR News Webinar, 15+ Surefire Ideas to Advance Your CSR Programs.











Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.