Epinions.com is a community-powered "unbiased online buying guide." Consumers can visit the site and view peer reviews of everything from SUVs to colleges to appliances and
even kitchen sinks. Lemons are mentioned by name. What's the e-verdict on your product's reputation?
Urbanlegends.com investigates and dispels untruths about companies and their products (particularly the kind of fear-tinged gossip that tends to spread like wildfire via
email). The archives are rife with tales of cancer-causing cell phones and satanic product bar codes. An entire category has been assigned to Disney. Are you that lucky?
Snopes.com is yet another Web destination tackling urban legends. Among its offerings: a section on "Cokelore," which dispels the contention that Coke shaped the modern-day
image of Santa Claus, but verifies that the company has been called anti-Semitic for refusing to do business in Israel. Pepsi has faced similar allegations.