Web Guru, author, and consultant Jakob Nielsen released an April 1 study (assuring us it was not a joke), saying that only 60% of corporate sites divulge basic information
journalists need. Writes Nielsen, "Why spend a fortune on outbound PR (pitching journalists) while you neglect simple steps to increase the effectiveness of [your Web site]?"
(Nielsen, Nielsen-Norman Group, [email protected] , useit.com.)