Want Web Control? Become a Credible, Indispensable Guru

Whether or not ecommerce will pan out into long-term profits remains to be seen. But online sales aren't the Web's only harvests, and savvy communicators are leveraging the
medium to produce ROI in other currencies. A well-crafted corporate Web site can be just as valuable in creating operating efficiencies, building a market position or extending
the value of your corporate brand.