Did you know the U.S. ID fraud rate is inversely proportional to the gross national product? A lot of people would think otherwise, but if you have Javelin Research as a vendor, there’s a nugget you might be able to use. Having access to data and reports generated in-house is something to consider when picking a research vendor, says Phil Blank, managing director of security, risk and fraud at Pleasanton, CA-based Javelin. Other considerations should include:
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Differentiate between research types. There are the “think tanks,” where smart people come up with great research ideas on white boards; and strategy and research providers, which often develop insights from ongoing research it creates on its own. There’s nothing wrong with either model, says Blank, but know the difference.
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Be prepared to spill your business guts. You’ll be asked to reveal your organization’s business model and approach to stakeholders. “The more we know, the more we can use our data to help them out,” says Blank.
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Come armed with knowledge. Hand-in-hand with No. 2, provide information and statistics on your products and services.
PR News subscribers can read more about the role of research PR in the the case study: "Cool Online Tool and Data-Driven Stories Help Longtime B2B Company Reach Consumers for the First Time."