Visual Storytelling Guidebook

PR News’ Visual Storytelling Guidebook is packed with how-to's and case study examples on how to use visuals to tell new stories about your brand and connect with new audiences and customers. You'll learn how visuals can enhance and complement the stories your brand has to tell, discover what tools and resources are available to you and connect with new audiences—audiences that increasingly expect and consume visual information on digital channels.

In these pages, experts from brands, agencies, nonprofits and academia at Green Buzz Agency, International Justice Mission, KCD Public Relations, Inc., SLANT Marketing, Virginia Commonwealth University and Wedding Wire will teach you how to make the most of visual storytelling for your initiatives.



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Overview | Chapters | Featured Companies | Samples | Buy Now


Overview

Visual content is being valued more than ever before.

This trend has manifested in several ways. One surprising turn of events was that Instagram topped Facebook in U.S. brands’ social actions (the sum of likes, comments, shares and retweets) in 2015, according to Shareablee data provided exclusively to PR News. This would have been inconceivable a few years ago, but Instagram’s immediately visual and super mobile-friendly layout helped it surpass its parent social media behemoth (Facebook acquired Instagram in 2012). Accordingly, we have devoted several articles to getting the most out of your Instagram experience.

Facebook and Twitter are adapting to the demand for more visual content by introducing innovations of their own. In 2015 Twitter started allowing larger images and introduced slick native video tools that allow users to shoot and edit short clips in the app, while Facebook unveiled motion-enabled profile pictures, live streaming capability for verified pages and an update to its native video that allows users to embed videos into web pages, seemingly stealing some of YouTube’s thunder.

Compared to the social media giants, Pinterest seems to be on the wane, while Snapchat (although popular among younger demographics) is still being figured out by many brands, who may be stymied by the lack of measurement tools and impermanence of content intrinsic to the trendy platform. Still, these and other platforms deserve a look: invest where others are hesitant to invest and your share of voice will be larger.

While the pressure to make your brand more visual is mounting each day, the good news is that creating and sharing visual content is, from a technical standpoint, cheaper and easier than ever. You carry a production studio in your pocket; you just need to know how to use it.

Chapters

  • Our Brains Are Wired to Think in Stories The Science of Visual Storytelling By Jessica Klepac
  • Strategic Storytelling: How To Develop Stories for Eective Communications and Marketing By Mindy Mizell
  • Using Visuals in Content/Strategic Marketing Disparate Ways to Encourage Audiences By Mike Crawford
  • Five Steps for Getting Started with Visual Storytelling By Marsha Hall
  • How to Start Telling Better Stories: Upgrade Your Writers By Nada Shawish
  • How to Make Sure Visual Storytelling Stays Within the Law By Joseph J. Lewczak
  • How to Merge the PR Function with Visual Storytelling By Audrey Granger
  • Close Chapter
  • Digital Storytelling: Judging a Book by its Cover Creating Great Images as Established by Best Practices of Book Cover Design By Samantha Rideout
  • Getting a First Date Provocative Images Can Help You Stand Out from the Crowd and Make a Lasting Impression By Paul Englert
  • Show, Don’t Tell: a PR Pro’s Step-By-Step Guide to Creating Shareable Infographics By Vicky Hastings
  • Infographics: Building Relationships by Building Understanding By Dr. Katherine R. Fleck
  • 8 Tips to Help You Get Reporters and Bloggers to Embed Your Infographics By Matt Cooper
  • Using a Content-Focused Approach to Find the Perfect Image By Joseph P. Giunta
  • Close Chapter
  • Instagram Pulls Ahead by Focusing on Emotion Brands Relying More Heavily on the Network By PR News Editors
  • How to Find Business Value in Instagram With Minimal Financial Investments By PR News Editors
  • 5 Tips to Boost Your Instagram Presence An Insider’s Perspective on Instagram Success By Eric Gray and Maree Jones
  • 6 Steps to Creating a Compelling Instagram Contest By Chris McGuire
  • On Instagram, Transform from Casual User to Visual Storyteller By Lisa Arledge Powell
  • Effectively Engage with Your Audience How to Build a Social Following and Increase Brand Awareness By Elizabeth Stiles
  • Ten Ways to Be Compelling on Instagram By Hilary Rowland
  • How and Why Instagram Can Propel Awareness for Your Brand Operating at the Intersection of Traditional PR and Social Media By Alex Bimonte and Cortney Hickey
  • 5 Ways FedEx’s Media Team Delivers Its Brand Story on Instagram By Charlene Macielag
  • How Free Tools Can Help You Measure Instagram’s Value to Your Brand By Lisa Zone
  • New Instagram Features Put Premium on Better Brand Storytelling and Great Videos By PR News Editors
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  • How to Create a “Pinspired” Company Pinterest Account By Tori Varyu
  • Optimized to Sell: Pinterest Tips for Better ROI from Promoted Pins By Zoe Waldron
  • How to Use SnapChat to Showcase Brand Authenticity By Christina Shadle
  • How B2B Brands Use Visual Storytelling to Connect Audiences with Tech Topics By Mary Buhay
  • Content Curation: A Framework To Tell a Story Through Imagery By Melony Shemberger
  • How to Use Storify for More EThective PR Presentations By Rowena L. Briones and Shana Meganck
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  • Periscope Up: How Southwest, Adobe and Human Rights Campaign Use PR’s Hottest New App By PR News Editors
  • Live Streaming: Several Key Considerations for the Swiss Army Knife of Communications By Jim Sulley
  • 5 Ways to Guarantee Live Streaming Success With Google Hangouts on Air By Susan Chesley Fant and Maria Sanders
  • Close Chapter
  • Video Driving Increase in Social Sharing By PR News Editors
  • Video Pitching Coming into Better Play By PR News Editors
  • How Is Your Online Video Developing as a PR Tool? A PR News Roundtable By Lisbet Fernandez-Vina, Michelle Fowler and Josh Nafman
  • 8 Video Scripting Tips for PR Pros By Reg Rowe
  • Optimizing Your Videos for YouTube By Tod Plotkin
  • Social Media Success: How to Produce Videos that Get Attention from Your Customers By Sam Rooeintan
  • Strengthening Consumer-brand Relationships Through Strategic Video Content By Eric Hollreiser
  • How to Leverage Twitter Video to Share Your Brand’s Story By Kevin Dinino
  • Think Like a Reporter: 7 Dos and Don’ts for Video Storytelling By Kristin Twiford
  • Close Chapter

Featured Companies

This guidebook features case studies and contributions from companies like:

Visual Storytelling Guidebook Featured Company
Visual Storytelling Guidebook Featured Company
Visual Storytelling Guidebook Featured Company
Visual Storytelling Guidebook Featured Company
Visual Storytelling Guidebook Featured Company
Visual Storytelling Guidebook Featured Company

Samples

Here’s a sample of some of the exclusive content in this guidebook:

Visual Storytelling Guidebook Sample Article

A sample article: Our Brains Are Wired to Think in Stories The Science of Visual Storytelling By Jessica Klepac

Visual Storytelling Guidebook Sample Article

An excerpt from Show, Don’t Tell: a PR Pro’s Step-By-Step Guide to Creating Shareable Infographics By Vicky Hastings

Visual Storytelling Guidebook Sample Article

An excerpt from Video Pitching Coming into Better Play By PR News Editors

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Visual Storytelling Guidebook


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