Virtually Formidable

As this year's tidal wave of mergers and acquisitions produces bigger and badder PR conglomerates, a smaller, more subversive force is emerging in the shadows: virtual alliances of PR free agents. Most recently, 10 IABC-affiliated entrepreneurs in the Washington, DC area joined forces to create the IABC Independents - a sisterhood of independent contractors that will leverage its power by sharing resources among its partners' various home-based offices. For clients, one advantage of working with sole proprietors is that solo rates don't reflect the same overhead costs as big agency rates.