Victims of Their Own Success

This month we're tackling something that hardly needs more publicity - Pokemon. Regardless of whether you consider a shortage of an imported children's toy a legitimate crisis, we did think it interesting to compare the way the media approached the two major brands banking on the phenomenon. In case you don't have kids of your own, or have been living away from the planet for the past month or so, the arrival of "Pokemon: The First Movie" has catapulted this kids craze into news that's worthy of the cover of Time magazine. The trading cards, action figures, and now the movie have become the obsession of every child in America between the ages of 6 and 10 (if you believe the media hype).