USING CORP. COMMUNICATIONS TO QUELL LAYOFF SYNDROME

CHICAGO - When the trend toward downsizing began to surface in the 1980s, human resources and communication professionals were quick to make sure that corporate messages were put together for the victims and that as much clean-up work as possible was done to save face. But what about the survivors?

Many PR professionals having been skittering over this rather important segment, says a senior human resource executive who spoke last week at an International Quality & Productivity Center conference dealing with internal communications in the wake of today's downsizing. And several deep-pocketed companies have bowed to that trend in the past several years: IBM laid off 86,000; General Motors, 74,000; Sears, 50,000; and Procter & Gamble, 18,000, according to Business Week.