UPCOMING EVENTS:

Oct. 27-30: Direct Marketing Ass'n, "Annual Conference/Expo," New Orleans, 212/768-7277.

Oct. 27-Nov. 1: Columbia U., "Building/Managing Brand Equity," New York, 800/692-3932.

Oct. 28-30: Int'l Quality & Productivity Center, "Planning/Managing Internal Web Sites," Toronto, 800/303-9160.

Oct. 29-30: Conference Board, "1996 Marketing Conference," New York, 212/339-0345.

Oct. 29-30: Online World, "Online Conference/Expo," Washington, D.C., 800/248-8466.

Oct. 29-Nov. 1: Center for Corporate Community Relations, "The Institute on Corporate Community Relations," Boston, 617/552-2555.

Oct. 30: Southwest Newswire, "Using Newswires," Houston, 713/465-2203.

Oct. 30: Primelife, "Understanding The Senior Citizen/Mature Adult Market," Irvine, Calif., 714/744-1291.

Nov. 5-7: Promotion Marketing Ass'n of America, "Basics of Promotion Marketing," Los Angeles, 212/420-1100.

Nov. 6: W. Glen Communications/New Media Forum, "Targeting Your Audience Via New Media," New York, 212/921-2800.

Nov. 6: Nat'l Investor Relations Institute, "International Investor Relations," New York, 703/506-3570.

Nov. 6-8: Public Affairs Council, "Symposium on the Elections," Washington, D.C., 202/872-1790.

Nov. 7-8: Kensington Group, "Building Effective Hi-Tech Analyst Relationships," Scottsdale, Ariz., 415/924-0468.

Nov. 10-13: Public Relations Soc. of America, "Annual Conference," St. Louis, 212/995-2230.

Nov. 11-12: Nat'l Investor Relations Institute, "Regional Conference," Austin, Texas, 703/506-3570.

Nov. 11-13: American Management Ass'n, "PR Strategies for Success," New York, 800/262-9699.

Nov. 13: PR Seminars, "Washington PR & News Media Seminar," Washington, D.C., 301/460-4472.