University Web Site Captures Alumni Pride with Customized Content

The Case

When the University of Dayton surveyed its alumni to gauge how they'd like to get school news and events, the communications department found it was time to develop interactive online strategies for
reaching its 80,000 alums. Forty-two percent of its alumni said they wanted to get updates via email or the UD Web site and 64% said they were interested in attending an online presentation or event.