Unions: Deadly Foes, Or Powerful Partners for Better Internal PR?

As PR NEWS went to press this week, Verizon Communications was still plodding through bad press in the midst of its negotiations with more than 85,000 telephone
operators, customer service agents and technicians who went on strike Aug. 6. The work stoppage, which threatened service to roughly 25 million customers on the East Coast,
received considerable negative play in the media and on Wall Street, given that the new company (the progeny of the Bell Atlantic/GTE merger) is still getting its legs. And, in
typical strike fashion, Verizon workers had their own separate PR counsel: the Communications Workers of America and the International Brotherhood of Electrical Workers.