Unilever Wants to Clean More Than ‘Net as It Erects 28-Ft Pile of Soiled Clothes at 9/11 Site

Dressed Down: A mannequin atop 28 feet of old clothes urges commuters at NY’s Oculus to recycle garments. The Electric Coffin-built installation was part of Unilever’s and Savers’ out-of-home, cause-marketing display, Feb. 6-7.  Source: Unilever/Getty Images

How do you engage consumers about holding on to their clothes longer and donating instead of discarding garments? Oh, and you need to work in detergent, body wash and deodorant brands? Unilever had an idea earlier this month and it resulted in a 28-foot-high dress made of old clothes. Honest.