Social Sharing Comes Down to Trust; Too Many Brands Still Take Dim View of Employee Value Proposition Plans

▶ Which Medium Earns the Most Trust? Nearly than 9 out of 10 Americans (86%) trust recommendations from people they know, according to a new survey released by Social Media Link. That is nearly twice the trust they give to traditional media channels. Social Media Link took the pulse of more than 10,000 social media users and found that the best way to win them over is to get a better sense of their personal social connections. The study also revealed the follow digital consumer preferences: • Social media is the most trusted media platform (92%), followed by email (50%), TV, print and outdoor ads (47%) and radio (42%).

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

SMS web ad 180x150Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. You'll be immersed in the strategies and tactics that you can apply right away.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.