Executive Critique

Welcome to an exclusive new PR News video series, “Executive Critique,”  in which we review and deconstruct how C-suite executives perform in on-air media interviews.

The series, in partnership with CommCore Consulting, will provide communicators with a unique look at how effective executives are in getting their message out in real time and under pressure.

Jerry Doyle, principal of CommCore, will provide exclusive insight and analysis on what senior managers are doing right—and wrong—when engaging the media.

Our first installment is an interview by Shantanu Narayen, CEO of Adobe Systems, on Australian television. It turns out that Narayen, may need some more media schooling.

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About Matthew Schwartz

Group Editor, PR News: Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.

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