Infographic: Intergalactic Map Tracks Ever-Expanding Geosocial Universe


As social media permeates public relations, the universe of social networks continues to expand. To varying degrees, communicators are integrating  Facebook, LinkedIn, Pinterest, Twitter and YouTube into nearly every campaign.



Which is why JESS3's The Geosocial Universe 3.0 infographic is so compelling. The "intergalactic" map chronicles the rise and fall of social social networks in relation to mobile outreach. From Facebook's 1.06 billion users (54% of them on mobile devices) to more obscure networks like Path (5 million users) and Snapchat (2 million), JESS3 chronicles them the entire universe. 



It also records the falling of Bright Kite, Gowalla and Loopt into the  "black hole" in 2012.



Take a look at some of the smaller networks, because they may soon become a part of your PR universe.



Here's the infographic: 




Follow Scott Van Camp: @svancamp01




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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.



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