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PR and marketing professionals charged with building awareness and community for their brands will get the opportunity to immerse themselves in the latest best practices in leveraging three of the most important social networks at PR News’ “The Big 3 Conference” on Aug. 9 in San Francisco.
Just as social media initiatives must be integrated into overall communications strategies and bottom-line imperatives, PR News has integrated Twitter, Pinterest and Facebook tactics into one intensive day of learning at San Francisco’s Hyatt Regency on Aug. 9. Among the brands that will be sharing their expertise in the use of Twitter, Pinterest and Facebook at The Big 3 Conference are American Airlines, Old Navy, Adobe, Boeing, Cisco, Buddy Media, American Heart Association, Esurance, Norwegian Cruise Line, Burson-Marsteller, H&R Block, the Dave Thomas Foundation for Adoption and Shine America.
Communications thought leaders from these brands will share ideas, tactics and lessons learned in using Twitter, Pinterest and Facebook to advance PR & marketing efforts. The conference also includes networking opportunities, breakfast, a keynote luncheon, an interactive clinic on team resource management and a cocktail reception.
Twitter and Facebook have already established themselves as essential communications platforms in the post-media-gatekeeper era—an era in which all brands and all individuals play overlapping roles as content creators, audience members and aggregators. This year, Pinterest shocked media pundits as it grew to encompass 10.4 million registered users who have shown an inclination to move from pinning and repinning to purchasing. Sessions covering the use of Pinterest for PR and marketing efforts complete the hat trick for PR News’ Big 3 Conference.
Conference attendees will learn how to:
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Choose which dashboards are best at managing all of their social media accounts
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Drive traffic from Pinterest to their Web sites
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Use Pinterest to drive sales by linking to owned e-commerce sites
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Research keywords and hashtags to find Twitter followers who will engage with their brand
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Leverage Twitter during a crisis
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Curate company history and milestones for a Facebook Timeline brand page
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Use Facebook’s promoted posts to display posts more prominently in news feeds
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Manage the trademark and copyright issues associated with using the Big 3 social media plaforms
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Set tangible key performance indicators for their Big 3 PR and marketing initiatives
For questions regarding attending the event, contact PR News Marketing Communications Director Amy Jefferies at [email protected]. For sponsorship and exhibit information, contact PR News Senior Vice President & Group Publisher Diane Schwartz at [email protected].