Tsunami Donations: Drilling Down…

Hill & Knowlton recently completed a comprehensive
survey on corporate contributions made by the Fortune 500 to
victims of the Indian Ocean earthquake and subsequent tsunami Dec.
26, 2004. But rather than just track financial donations among
Fortune 500 companies ($250 million to date in cash,
products or services), H&K used the relief effort as an
opportunity to gauge employee attitudes on civic responsibility.
While the numbers are encouraging, they still indicate corporate
America still has a lot of explaining to do to when it comes to
what motivates CSR: