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WhitepaperSocial Media: The case for online engagement
By dna13

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Also available for download:

How the Press Uses and Values Public Relations and Other Media Resources
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Maximizing the Value of Your News from Twitter to Google
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How to Do More PR with Less Budget
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Use Your News to Drive SEO
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Monitoring the Social Media Conversation
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Online News Releases are In
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Using Twitter ot Become Part of the Conversation
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@2009 IMT Web Influencers Survey
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Analyzing the Impact of Social Media
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The Newfound Impact of PR on Advertising

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ROI of Online Press Releases
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Optimizing Your Public Relations with Social Media 816KB
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Correlating Outputs to Outcomes 3.91MB
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PR Best Practices for Global Corporations 2.3MB
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Paid Placement... Real Numbers 608KB
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Measuring Media Coverage Effectively 263KB
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What Do You Stand For?  76KB
Principles for Success in Cause Branding® 
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The Future of PR 108KB
How to Garner More Coverage and Stay Way
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