Trends & Tactics …

We've all spent some time in front of the keyboard cursing
Windows. But when it comes to the media - and consumer perceptions
formed by the media - Microsoft has very little to worry about. The
company came out on top in the Media Reputation Index, an annual
assessment of how news coverage affects a company's reputation,
conducted by Delahaye Medialink and research group The Reputation
Institute. The study analyzed more than 350,000 news items covering
America's largest corporations.