The Internet is rapidly becoming a vital tool for radio newsrooms. News Generation Inc., a PR services company specializing in radio placement, has been conducting surveys for
the last four years about the importance of the Web among radio reporters and producers. In the latest survey released this spring, the organization contacted 50 news, news-talk
and talk radio stations in top media markets and found that producers and assignment editors are online an average of seven hours a day. Some other interesting points in the
study:
- 54% of respondents say breaking news is the number-one reason producers and assignment editors stay online all day. For the other half, timeliness keeps producers glued to
the net. - More than 84% of the radio stations surveyed have streaming news capabilities, offering up-to-the-minute info via the Web.