Carrying the Conversation


Exclusive study by Simply Measured finds that engagement levels for one of the top PR groups on LinkedIn have cooled down, but the volume of content has stayed relatively steady.

cropped_PR NEWS DATA POINTS CHART 6.2.14

LinkedIn Through a Different Lens: Try not to lump LinkedIn in with some of the other social networks. It does PR pros no favors when they try to get their messages out and establish their senior managers as thought leaders. Sure, Facebook and Twitter tend to suck up a lot of the oxygen in social media precincts. However, for both brands and organizations, particularly in the B2B sector, LinkedIn may be the best PR vehicle available. “Senior PR managers shouldn’t lowball LinkedIn because this is the network for the senior employee,” said Kevin Shively, senior marketing manager at Simply Measured. “LinkedIn is a place for thought leadership and networking among seasoned professionals. The bar for content and conversation is much higher than it is elsewhere. LinkedIn allows this connection and expertise development like no other network can.” Simply Measured tracked engagement on the PR Agency Owners Association group for roughly three months. During this period, engagement peaked in late April before it started to decline. But, aside from a few dips, content posted remained steady, and therein lies the opportunity for PR pros looking to separate their company from the pack. “The great thing about Linkedin is the ability to connect with peers and experts in any industry,” Shively said. “[PR] groups serve more than 10,000 PR professionals, sharing hundreds of pieces of content.” Shively added that the most active time to engage with PR groups on LinkedIn is between 10 A.M. and 12 P.M., PST. “Any [PR] professional can leverage LinkedIn to create and engage in conversations,” he said. PRN

Source: Simply Measured


This article originally appeared in the June 2, 2014 issue of PR News. Read more subscriber-only content by becoming a PR News subscriber today.




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Conference

 Social_Media_Conference_180x150_ep
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.