6 PR Archetypes in Search of a Solution


In the age of high-technology, PR pros need a different skill set if they want to succeed. There are those who flourish in digital PR and those who tank. Here are the six types of PR professionals that dominate, their Achilles’ heel and how they can do their jobs even better. 1. The Social Adopter.

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About Allison Freeland

PR News - Access Intelligence, LLC; 88 Pine Street - 5th Floor; New York, NY 10005; 212-621-4613



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