2013 Platinum PR Awards: Social Media Campaign


Winner: Hampton Hotels - Hamptonality Moments

Hampton Hotels wanted to discover ways to raise awareness of its distinctive personality and culture. It identified the perfect vehicle in a video series, "Hamptonality Moments," which featured real stories from real hotel guests. The series was an extension of the popular "Feel the Hamptonality" campaign, which highlighted the company's internal culture, product innovation and guest experiences.

The brand PR team identified methods through public relations, social media and promotional partnerships to further extend the message. Eventually, the videos were featured on Facebook, YouTube and Hampton.com and promoted via Twitter, marketing emails and website displays. Hampton Hotels engaged brand loyalists by partnering with the HHonors team to offer 500 Hilton HHonors points, in exchange for watching the videos and sharing with friends.

In the two-month window after its release, "Hamptonality Moments" accumulated more than 3 million video views and a 60% increase in Facebook fans. In addition, Hampton Hotels saw its guest loyalty and brand awareness shoot through the roof.

Honorable Mentions:

  • Elizabeth Arden/Lippe Taylor - Revolutionizing Social Good #PinItToGiveIt
  • Global Strategy Group with Priorities USA Action - The Social Media Campaign to Help Re-elect President Obama
  • Grow Marketing- Premier Protein
  • Jones Lang Lasalle, Inc.- #ShowJLLYourSkyline
  • Major League Baseball - MLB Fan Cave
  • Social@Ogilvy - Huggies Baby Shower Planner
  • Stratasys Asks the World "What's Possible?" with 3D Printing
  • Zemoga Inc. - It's Colombia not Columbia

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About Lucia Davis

Lucia Davis is community editor for PR News. Prior to returning to NYC, she was associate editor at iMedia Connection in Culver City, CA. In addition to PR News and iMedia, Lucia's writing has appeared in minonline, "The Minetta Review," "EQUITIES Magazine," and "The Foothills Paper."



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