2013 Platinum PR Awards: Facebook Campaign


Winner: Cooney/Waters Group Inc. - Parkinson's More than Motion

You probably already know Parkinson’s most recognizable symptoms: tremors, stiffness, or slowness which can affect movement. What you may not realize is that Parkinson’s disease affects more than motion—other symptoms can include sleep disturbance, fatigue and trouble with memory.

With their “More than Motion” campaign, Cooney/Waters Group Inc. and global biopharma UCB set out to establish and maintain an online community via Facebook that educates patients about the full range of Parkinson’s disease symptoms and motivates them to discuss all symptoms during medical appointments. In a nutshell, More than Motion is the go-to source to receive information and help educate others about Parkinson´s disease.  It's a place to learn, share, act and most importantly, have your voice heard.

The More than Motion Facebook page includes access to a video series of real patients, the "Ask an Expert" program, and the latest news, events, and resources about Parkinson's. It’s became such a valuable resource, in fact, that over a one year period from April 2012 to April 2013, the More than Motion Facebook page garnered over 43,000 likes. The campaign also drew interest from traditional media, as original stories highlighting it were penned by the Associated Press, USA Today and The Chicago Sun-Times among others.

Honorable Mentions:

  • The Clorox Company - Clorox Asks Moms, What Would You Do If Mom Had Three Minutes?
  • Diamond PR- Marco Island Marriott: Next Generation
  • Edelman - Hilton HHonors Any Weekend, Anywhere Flash Sale
  • Healthways Inc. - SilverSneakers 2012 Holiday Giving; Fueled through Facebook
  • MWW - NIKON 1 “Small Moments are Huge” Program
  • RF|Binder Partners - Talenti Gelato & Sorbetto: Building a Loyal and Engaged Facebook Community
  • Zeno Group - Seattle’s Best Coffee “Black Friday Coffee Break”


Comments Off

avatar

About Chris Seymour

Steve Goldstein is editorial director of events for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.



Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.