2013 PR Agency Elite Awards: Digital/Social Media

MWWWinner: MWW

From manning the helm of award-winning social campaigns such as the Hillshire Farm-BlogHer collaboration and the Samsung Galaxy Note Fashion Week Takeover, MWW is a clear winner in the the social-digital space.

The agency has been behind some of the most talked-about campaigns of the year, including Driving Social for Subaru, aimed at introducing the Japanese car manufacturers to a new market: Millennial women. MWW employed tactics like a print and digital partnership with Lucky Magazine, whose readership—young, college-educated women with disposable income—was the exact demographic Subaru was striving to reach. The collaboration produced sweepstakes within the magazine and a highly publicized Facebook campaign where users could "like" Lucky's page to win a new car. Other MWW initiatives included launching the McDonald's Nutrition Network, a series of events with local bloggers and dieticians highlighting the fast food chain's wholesome menu options and the Nikon 1 "Small Moments are Huge" Program, which enlisted a diverse group of celebrities to post their special moments using Nikon 1 J1 cameras, while encouraging their fans to do the same.

The Subaru campaign saw more than 2 million impressions and nearly 2,000 "likes" on Lucky Magazine's Facebook page, while the McDonald's Nutrition Network secured more than 120 placements in all types of media venues, from broadcast to regional papers. Needless to say, MWW knows how to produce results in the digital and social arenas, with industry-leading campaigns and strategic expertise in emerging platforms.

Honorable Mentions:

  • APCO Worldwide
  • Finn Partners
  • Matter Communications for Lexar


Comments Off


About Lucia Davis

Lucia Davis is community editor for PR News. Prior to returning to NYC, she was associate editor at iMedia Connection in Culver City, CA. In addition to PR News and iMedia, Lucia's writing has appeared in minonline, "The Minetta Review," "EQUITIES Magazine," and "The Foothills Paper."

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.