2013 PR Agency Elite Awards: Digital/Social Media


MWWWinner: MWW

From manning the helm of award-winning social campaigns such as the Hillshire Farm-BlogHer collaboration and the Samsung Galaxy Note Fashion Week Takeover, MWW is a clear winner in the the social-digital space.

The agency has been behind some of the most talked-about campaigns of the year, including Driving Social for Subaru, aimed at introducing the Japanese car manufacturers to a new market: Millennial women. MWW employed tactics like a print and digital partnership with Lucky Magazine, whose readership—young, college-educated women with disposable income—was the exact demographic Subaru was striving to reach. The collaboration produced sweepstakes within the magazine and a highly publicized Facebook campaign where users could "like" Lucky's page to win a new car. Other MWW initiatives included launching the McDonald's Nutrition Network, a series of events with local bloggers and dieticians highlighting the fast food chain's wholesome menu options and the Nikon 1 "Small Moments are Huge" Program, which enlisted a diverse group of celebrities to post their special moments using Nikon 1 J1 cameras, while encouraging their fans to do the same.

The Subaru campaign saw more than 2 million impressions and nearly 2,000 "likes" on Lucky Magazine's Facebook page, while the McDonald's Nutrition Network secured more than 120 placements in all types of media venues, from broadcast to regional papers. Needless to say, MWW knows how to produce results in the digital and social arenas, with industry-leading campaigns and strategic expertise in emerging platforms.

Honorable Mentions:

  • APCO Worldwide
  • Finn Partners
  • Matter Communications for Lexar

 


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About Lucia Davis

Lucia Davis is community editor for PR News. Prior to returning to NYC, she was associate editor at iMedia Connection in Culver City, CA. In addition to PR News and iMedia, Lucia's writing has appeared in minonline, "The Minetta Review," "EQUITIES Magazine," and "The Foothills Paper."



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