Video Pick: SyFy Blows Up Social Media with #Sharknado


Sharknado has arrived, and it's winding its way through the Twitterverse, demolishing everything in sight. The SyFy original TV movie debuted at 9 p.m. eastern time last night, sucking up 5,000 tweets per minute at its peak, according to The Verge. (We've embedded its Tweet tracker below the clip). And yes, there are some PR takeaways buried in all of this camp. First, SyFy played to its brand incredibly well with this movie. What other channel could proudly produce a 90-minute film on a shark superstorm? Secondly, the film's social-media domination, which began last night and continues to burn white hot into today, is proof that thinking outside of the box occasionally can yield excellent results. You don't always have to follow the same old guidelines for viral success.

Without further adieu, here's the trailer for the awesome/terrible schlockfest that is Sharknado.

Follow Lucia Davis: @LKCDavis.




Comments Off

avatar

About Lucia Davis

Lucia Davis is community editor for PR News. Prior to returning to NYC, she was associate editor at iMedia Connection in Culver City, CA. In addition to PR News and iMedia, Lucia's writing has appeared in minonline, "The Minetta Review," "EQUITIES Magazine," and "The Foothills Paper."



Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.