Video Pick: SyFy Blows Up Social Media with #Sharknado


Sharknado has arrived, and it's winding its way through the Twitterverse, demolishing everything in sight. The SyFy original TV movie debuted at 9 p.m. eastern time last night, sucking up 5,000 tweets per minute at its peak, according to The Verge. (We've embedded its Tweet tracker below the clip). And yes, there are some PR takeaways buried in all of this camp. First, SyFy played to its brand incredibly well with this movie. What other channel could proudly produce a 90-minute film on a shark superstorm? Secondly, the film's social-media domination, which began last night and continues to burn white hot into today, is proof that thinking outside of the box occasionally can yield excellent results. You don't always have to follow the same old guidelines for viral success.

Without further adieu, here's the trailer for the awesome/terrible schlockfest that is Sharknado.

Follow Lucia Davis: @LKCDavis.


Comments Off

avatar

About Lucia Davis

Lucia Davis is community editor for PR News. Prior to returning to NYC, she was associate editor at iMedia Connection in Culver City, CA. In addition to PR News and iMedia, Lucia's writing has appeared in minonline, "The Minetta Review," "EQUITIES Magazine," and "The Foothills Paper."



Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.