Video Pick: Maxipad’s Hilarious Response to Facebook Comment

For this week's video pick, PR News chose "Bodyform Responds: The Truth." In the video. Maxipad's fictional CEO Caroline Williams addresses a man named Richard Neill, who penned a tongue-firmly-tucked-in-cheek Facebook rant decrying the brand's false depiction of a woman's "wonderful time of the month." The original comment, posted below, has garnered more than 80,000 "likes," prompting the brand to apologize to Neill in this pitch-perfect video. It's all in good fun, of course: The video's description reads, "We are always grateful for input from our users, but your comment was particularly poignant. If Facebook had a 'love' button, we'd have clicked it. But it doesn't. So we've made you a video instead."




Follow Lucia Davis: @LKCDavis

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About Lucia Davis

Lucia Davis is community editor for PR News. Prior to returning to NYC, she was associate editor at iMedia Connection in Culver City, CA. In addition to PR News and iMedia, Lucia's writing has appeared in minonline, "The Minetta Review," "EQUITIES Magazine," and "The Foothills Paper."

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