Video: How Pinterest Became Akin to Fantasy Football for Women


At PR News' Big 3 Conference earlier this month Erica Campbell Byrum, director of social media at Homes.com, spoke with Mike Bako, CEO of DS Simon Productions, regarding how to encourage users to share their tastes, interests and experiences with your brand.  

Pinterest is like "fantasy football for women," Byrum says. But in order to leverage its power across a vast community of users, brands need to think strategically, starting with a fully mapped out editorial calendar that covers all stakeholder issues and consumers' passions.

Follow Erica Campbell Byrum: @ericacampbell




Comments Off

avatar

About Bill Miltenberg

Community Editor at PR News.



Deals of the Week

Get $150 Off PR News' Social Media Summit with Taste of Tech

prn_ms_175x135_ep

Unlike other conferences, you’ll be immersed in the strategies and tactics that you can apply right away to your work as a communicator. You’ll learn what it takes to compete for attention, engagement and positive brand awareness across an array of social media networks.

Use code “150off” at checkout.

Get $50 off PR News' Digital PR & Social Media Guidebook

DigitalPRSocialMedia_PrintDigital_vol6

This guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in this guidebook produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.

Use code “DIGITAL6” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.