Video: How to Create an Authentic Presence on Twitter


At PR News' Big 3 Conference earlier this month Douglas Brundage, chief digital strategist for Gansevoort Hotel Group, huddled with Mike Bako CEO of DS Simon Productions, to discuss how to establish brand authenticity on Twitter. 

Brundage stressed that it's critical to follow and engage with those consumers who make sense for your brand—not necessarily just those who have the most reach. 

Follow Douglas Brundage: @DaBrundage

 


Comments Off

avatar

About Bill Miltenberg

Community Editor at PR News.



Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.