Video: Creating Your Social Media Toolbox


At PR News' Big 3 Conference earlier this month Adrianna Giuliani, senior VP of creative and strategic planner at PR agency DeVries, spoke with Mike Bako CEO of DS Simon Productions, regarding the 21st century's PR pro's toolbox and the instruments necessary to manage a brand's social media presence across myriad social platforms.

Giuliani stressed that it's critical to first specify what it is you're trying to achieve with each of your tools. In an increasingly digital age, PR pros are liable to drown in a sea of data, so selecting the right social-media tool—one that helps align the brand with its business goals—is essential. 

Follow Adriana Giuliana: @adriannagiuls




1 Comment

avatar

About Bill Miltenberg

Community Editor at PR News.



Deals of the Week

Get $150 Off PR News' Social Media Conference

 Social_Media_Conference_180x150_ep
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

  • Erik

    Pretty weak interview. Title suggests the interview might actually talk about specific tools. Waste of time..