Case Study: Facebook Enables Technology Company to Overcome Fragmented, Top-Down Internal Communications


Facebook supplanted Diversified Information Technologies’ intranet to become the major internal communications platform. Company: Diversified Information Technologies Agency: Capstrat Timeframe: April 2012 - Present When Diversified Information Technologies’ (DIT) in 2009 decided to investment heavily to become a bigger player in the document management industry, it broke out from being just another company that stored business records, taking on clients that are titans in the financial services, health care and insurance industries, including Bank of America, Cigna, CITI and Prudential. But maybe it was too much, too fast. It was under new leadership that DIT pursued this new direction, which included a whirlwind of acquisitions, divestitures and growth. From 2009-2011 the company more than doubled in size to 750 employees and evolved from one core product to four.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.