Case Study: Facebook Enables Technology Company to Overcome Fragmented, Top-Down Internal Communications


Facebook supplanted Diversified Information Technologies’ intranet to become the major internal communications platform. Company: Diversified Information Technologies Agency: Capstrat Timeframe: April 2012 - Present When Diversified Information Technologies’ (DIT) in 2009 decided to investment heavily to become a bigger player in the document management industry, it broke out from being just another company that stored business records, taking on clients that are titans in the financial services, health care and insurance industries, including Bank of America, Cigna, CITI and Prudential. But maybe it was too much, too fast. It was under new leadership that DIT pursued this new direction, which included a whirlwind of acquisitions, divestitures and growth. From 2009-2011 the company more than doubled in size to 750 employees and evolved from one core product to four.

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