Case Study: Facebook Enables Technology Company to Overcome Fragmented, Top-Down Internal Communications

Facebook supplanted Diversified Information Technologies’ intranet to become the major internal communications platform. Company: Diversified Information Technologies Agency: Capstrat Timeframe: April 2012 - Present When Diversified Information Technologies’ (DIT) in 2009 decided to investment heavily to become a bigger player in the document management industry, it broke out from being just another company that stored business records, taking on clients that are titans in the financial services, health care and insurance industries, including Bank of America, Cigna, CITI and Prudential. But maybe it was too much, too fast. It was under new leadership that DIT pursued this new direction, which included a whirlwind of acquisitions, divestitures and growth. From 2009-2011 the company more than doubled in size to 750 employees and evolved from one core product to four.

Subscribe Now  |  Login

Comments Off

Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.