As Social Media Evolves, Facebook May Hold the Most Promise for the Future 01/21/2013 By Matthew Schwartz Facebook allows consumers to help shape a brand's narrative. What could be better than that? PR News Exclusive ContentSubscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This article is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus PR News archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; email@example.com.