Q&A: Storytelling for the Small Screen Turning into Big Prospects for PR Execs

According to Pew Research Center’s Internet & American Life Project, 45% of American adults owned a smartphone in September 2012, compared with 35% in the year-earlier period. But the percentage of journalists and reporters who own a smartphone or, for that matter, a new-fangled tablet, should be considered universal, says Steve Rubel, executive VP of global strategy and insights for Edelman, the world’s largest independent PR agency. Indeed, 2013 is likely to see more and more PR execs (of all stripes) shift to a mobile-first strategy when it comes to getting their messages out. Rubel spoke with PR News about how PR pros can accelerate their mobile-media efforts. PR News: For PR pros, what are the major priorities for developing a strategy to reach out to increasingly mobile journalists?

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About Matthew Schwartz

Group Editor, PR News: Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.

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