Q&A: Storytelling for the Small Screen Turning into Big Prospects for PR Execs

According to Pew Research Center’s Internet & American Life Project, 45% of American adults owned a smartphone in September 2012, compared with 35% in the year-earlier period. But the percentage of journalists and reporters who own a smartphone or, for that matter, a new-fangled tablet, should be considered universal, says Steve Rubel, executive VP of global strategy and insights for Edelman, the world’s largest independent PR agency. Indeed, 2013 is likely to see more and more PR execs (of all stripes) shift to a mobile-first strategy when it comes to getting their messages out. Rubel spoke with PR News about how PR pros can accelerate their mobile-media efforts. PR News: For PR pros, what are the major priorities for developing a strategy to reach out to increasingly mobile journalists?

Subscribe Now  |  Login

Comments Off


About Matthew Schwartz

Group Editor, PR News: Matthew Schwartz is group editor of PR News, the leading source of trends, how-to content and best practices for PR professionals. Matthew leads the editorial strategy for PR News’ premium content products—including its weekly newsletter—and for its digital presence. Matthew was editor of PR News from 2003-2005. Prior to returning to PR News, Matthew was a reporter for Crain’s BtoB and Media Business magazines, where he covered business marketers and media companies. He was also editor of BMA Buzz, a biweekly email newsletter covering B2B marketing, advertising and social media, and contributing writer to Advertising Age Custom. Matthew has helped to launch blogs on behalf of ZoomInfo and direct marketing agency The Kern Organization. He also spent a few years in cable-news precincts, working as a writer/producer at CNN and Fox News Channel.

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.