Case Study: Clorox, Ketchum Use Online Influencers—and Twitter, Facebook and YouTube—to Make a Healthy Difference

The Clorox Check-In for Checkups campaign allowed moms to go online and submit a daily healthy habit, resulting in a donation to Children’s Health Fund.  Image courtesy of Ketchum Company: The Clorox Company Agency: Ketchum Timeframe: June - Dec. 2011 The power of the Internet, specifically social media networks such as Twitter and Facebook, has changed the way brands approach PR campaigns. The potential reach social media can provide gives organizations opportunities to spread their message to large audiences, promote their brands and engage directly with consumers. That was the thinking when The Clorox Company wanted to take its commitment to helping families lead healthier and happier lives to the next level by creating Check-in for Checkups.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.