Case Study: Clorox, Ketchum Use Online Influencers—and Twitter, Facebook and YouTube—to Make a Healthy Difference

The Clorox Check-In for Checkups campaign allowed moms to go online and submit a daily healthy habit, resulting in a donation to Children’s Health Fund.  Image courtesy of Ketchum Company: The Clorox Company Agency: Ketchum Timeframe: June - Dec. 2011 The power of the Internet, specifically social media networks such as Twitter and Facebook, has changed the way brands approach PR campaigns. The potential reach social media can provide gives organizations opportunities to spread their message to large audiences, promote their brands and engage directly with consumers. That was the thinking when The Clorox Company wanted to take its commitment to helping families lead healthier and happier lives to the next level by creating Check-in for Checkups.

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