Case Study: Neo-Classic PR Stunt Parodies New York Art Museums, Driving Awareness of Conan’s Return to the Big Apple


The Time Warner Center at Manhattan’s bustling Columbus Circle served as the venue for NYCOCOMoCa, the New York Museum of Conan Art.  Photo courtesy of LeadDog Marketing Group Company: TBS Agency: LeadDog Marketing Timeframe: July - November 2011 There’s no doubt that New York City is a mecca for museums. From the Metropolitan Museum of Art to the Museum of Modern Art to the Guggenheim (and many more in between), locals and tourists alike flock to these venues to get their dose of culture. Few of them would captivate like NYCOCOMoCA, the New York Museum of Conan Art, which in its limited 2011 run drew thousands of art-goers clamoring to see a relatively new creative genre. NYCOCOMoCA was no ordinary museum.

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.



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