Tip Sheet: Advise Your CEO to Take the Social Plunge

We don’t need yet another study to tell us what business leaders already know: Access, insight and engagement with customers, employees and influencers improve a company’s competitive reputation. Another thing we know: Social media is here to stay. An IBM study of 1,700 CEOs across 64 countries confirms CEOs are well aware of the transformative power of social media to provide that access, insight, and engagement. So logic would follow that more CEOs would be running toward social media with open arms, rather than backing away, eyes wide shut. But that’s exactly what’s happened in C-suites around the world.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.