Tip Sheet: Advise Your CEO to Take the Social Plunge

We don’t need yet another study to tell us what business leaders already know: Access, insight and engagement with customers, employees and influencers improve a company’s competitive reputation. Another thing we know: Social media is here to stay. An IBM study of 1,700 CEOs across 64 countries confirms CEOs are well aware of the transformative power of social media to provide that access, insight, and engagement. So logic would follow that more CEOs would be running toward social media with open arms, rather than backing away, eyes wide shut. But that’s exactly what’s happened in C-suites around the world.

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