Case Study: Cartoon Network Establishes Bullying Pulpit, Inspiring Millions to Stand Up Against a Childhood Plague

The Stop Bullying: Speak Up Social Pledge app featured a pledge that students and adult Facebook users could take, with encouragement from CNN’s Anderson Cooper.  Image courtesy of Cartoon Network Company: Cartoon Network Timeframe: Oct. 2010 - Present Cartoon Network spent the summer of 2011 recruiting—politely, that is—sister Time Warner brands and divisions, including CNN and Time Inc., to join a unified initiative that would inspire people to take a stand against the plague of childhood bullying. In September 2011, Cartoon Network landed another big fish, Facebook, to help create a social media-based, viral antidote to the bullying problem in the U.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

prmeasurement2015-180x150Join PR News at the Hyatt Regency in Chicago on Nov. 18 for the Measurement Conference, where you'll learn how to focus on measurable media relations, social media reputation-enhancing and crisis management programs that clearly affect your organization's bottom line.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.