Hyundai and Finn Partners teamed up to raise awareness and funds to fight pediatric cancer while demonstrating the car maker's electric vehicle.
Case Study: PR Helps Drive Hope for Pediatric Cancer Cure With Hyundai Cross-Country, Multifaceted Campaign
You might also be interested in:
- Case Study: Klick Health Program Rewards Employees Doing Well By Enabling Them To Donate To Charity of Their Choice
- Case Study: Nikon 1 Uses Celebrities and Consumers in a Facebook Photo-Sharing Campaign Designed to Expand its Market
- Case Study: Academy of Country Music Generates New Engagement For its Awards With Multifaceted Twitter PR Campaign
- Credit Goes to Amex Foundation and National Trust for Historic Preservation for Helping to ‘Repair’ America
- SELF Launches ‘Workout in the Park’ Game to Make a Brand New Splash in the (Growing) Social Gaming Space