Social Media Report Card: Two Smaller Airlines Build Strong Social Customer Bonds via Thoughtful Content


When promoting a service like travel to a niche market, many components come into play, such as media relations, advertising and marketing campaigns. While all are important to connect with target audiences, social media takes center stage when it comes to engaging with consumers and transforming them into effective brand ambassadors. This is especially true for the aviation industry as it faces the unstable landscape of fluctuating gas prices and a tough economy. Through a savvy combination of social media tactics, PR professionals can effectively convey the benefits travelers will experience while flying with an airline. The messaging must clearly convince travelers they will benefit more from flying a specialized, niche airline rather than a more general, mass-market competitor.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.