How to Launch PR Stunts With Lasting Power

It used to be that stunts were a mainstay of PR. Over time they came to be considered passé. But smart PR practitioners are realizing they can extend the life of a one-off stunt via online channels and the viral nature of social media. Procter & Gamble’s Charmin Times Square portable potties are a great example. They’ve become iconic in the digital age and have generated ongoing traditional and social media buzz year after year.

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