6 Tips for Reaching the Hispanic Audience


It’s clear that recent technology adoption rates among Latinos are helping fuel new social media trends. The Hispanic community now boasts a 45% smartphone usage ratio among U.S. ethnic groups, which signals social media adoption is guaranteed to continue exploding. There is plenty of other data that demonstrates just how important the Hispanic community is becoming to PR professionals and marketers: • Hispanics are overall early adopters of technology/social media.

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