Although the financial community is abuzz with talk of Facebook’s massive IPO, far too many B2B organizations haven’t even included the social network in their communications programs. Some of the social media giant’s early adopters, including Fortune magazine technology reporter and self-admitted “addict” JP Mangalindan, are now admitting to “Facebook fatigue.” Critics are pointing to a rash of unpopular site updates and new features that have pushed some Facebook users beyond comfortable boundaries of privacy. Other dropouts have called it quits simply because they are unable to manage the deluge of content coming their way from the network they have worked so hard to build. What gives?
B2B Communications: ‘Fatigue’ Aside, Facebook Drives Deep Engagement of Targeted Audiences
You might also be interested in:
- Keep Your Boilerplates Fresh, Direct, Jargon-Free—If You're Still Using Them
- Volkswagen PR Exec Speaks: 'Company Takes This Matter Very Seriously,' Media Site Tab Added
- Week in PR
- How Do Journalists Truly Feel About PR's Spray & Pray Approach? You May Not Like the Answer
- Communicating Hard, Soft Activities Is Crucial to Maintain a Solid Reputation