B2B Communications: ‘Fatigue’ Aside, Facebook Drives Deep Engagement of Targeted Audiences

Although the financial community is abuzz with talk of Facebook’s massive IPO, far too many B2B organizations haven’t even included the social network in their communications programs. Some of the social media giant’s early adopters, including Fortune magazine technology reporter and self-admitted “addict” JP Mangalindan, are now admitting to “Facebook fatigue.” Critics are pointing to a rash of unpopular site updates and new features that have pushed some Facebook users beyond comfortable boundaries of privacy. Other dropouts have called it quits simply because they are unable to manage the deluge of content coming their way from the network they have worked so hard to build. What gives?

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.