Facebook’s New Timeline for Brands Means Deeper Engagement With Followers

The last several months have been particularly newsworthy for Facebook. After announcing Timeline, a new type of profile page designed to be an interactive scrapbook of memorable moments in a person’s life, at its f8 conference in September 2011, Facebook began to roll out the feature to individual users in December. On Feb. 1 of this year, the company filed for an IPO, seeking to raise $5 billion for what is expected to be the largest public offering to ever come out of Silicon Valley. Facebook bookended February with another major announcement: On Feb.

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