10 Points of Pinterest: ‘Inspiration Tool’ Has PR Pros Pining Away


Within the last few months, an upstart social media platform has come on like gangbusters, becoming the fastest Web site in history to garner 10 million visitors in a month. Journalists and the digerati have been gushing over this site and, perhaps more significantly, naysayers have chimed in about copyright and privacy issues. So if you haven’t heard about Pinterest, we’re elated about your recent rescue from that coal mine in Mongolia. For certain, Pinterest has some PR pros waxing eloquently about it. “It’s a great visual medium, an effective touch point for influencers, a valuable information aggregator and a perfect platform for sharing,” says Brittany Mohr, account supervisor at Fleishman-Hillard in San Francisco.

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About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.



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