B2B Communications: Use Integrated Approach to Engage Industry Analysts and Manage Reputation

Industry analysts are a specific group of external influencers with whom many B2B communicators have formed vital relationships. Forrester, Gartner and IDC are among the largest firms whose analysts conduct research and publish reports that assess the business competitors within an industry. Their market intelligence—rankings, trend outlooks and case studies—are followed closely by buyers in specific B2B industries. However, just as the flight to digital and social media is often cited as the reason for a decline in traditional news consumption, some believe that it has also reduced the reliance on industry analysts for brand reputation management. We asked senior experts to explain changes faced by B2B communicators and how these have affected the way the analyst relations function is integrated within a communications team.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

SMS web ad 180x150Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. You'll be immersed in the strategies and tactics that you can apply right away.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.