One of MWW Group’s biggest media hits in its effort to make bowling more cool was this breaking news piece in OK! announcing Taylor Swift’s induction into the Celebrity Bowling Hall of Fame—over rival Justin Bieber. Image courtesy of MWW Group Organization: Bowling Proprietors Association of America (BPAA) Agency: MWW Group Timeframe: July - Aug. 2010 What ties Justin Bieber, Taylor Swift, Kim Kardashian and shiny hardwood together? No, not a Super Bowl halftime show, but an ambitious PR plan for, what else, the bowling industry.
Case Study: MWW Has Celebrities to Spare in a Multi-Tiered Campaign to Make Bowling Roll With a Younger Crowd
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