Case Study: MWW Has Celebrities to Spare in a Multi-Tiered Campaign to Make Bowling Roll With a Younger Crowd

One of MWW Group’s biggest media hits in its effort to make bowling more cool was this breaking news piece in OK! announcing Taylor Swift’s induction into the Celebrity Bowling Hall of Fame—over rival Justin Bieber.  Image courtesy of MWW Group Organization: Bowling Proprietors Association of America (BPAA) Agency: MWW Group Timeframe: July - Aug. 2010 What ties Justin Bieber, Taylor Swift, Kim Kardashian and shiny hardwood together? No, not a Super Bowl halftime show, but an ambitious PR plan for, what else, the bowling industry.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

prmeasurement2015-180x150Join PR News at the Hyatt Regency in Chicago on Nov. 18 for the Measurement Conference, where you'll learn how to focus on measurable media relations, social media reputation-enhancing and crisis management programs that clearly affect your organization's bottom line.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.