Multicultural PR: Basic Tenets Apply, But Get to Know the Nuances

If the findings of the 2010 U.S. Census prove anything to communicators, it’s that organizations must take heed of the changing mosaic of the country. “These new numbers are a wake-up call to companies who have not yet invested in reaching multicultural audiences,” says Juan Lezama, director of multicultural PR agency Mosaico, a division of Fineman PR. The Census data points that stand out for Lezama: There are now 50.

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