If the findings of the 2010 U.S. Census prove anything to communicators, it’s that organizations must take heed of the changing mosaic of the country. “These new numbers are a wake-up call to companies who have not yet invested in reaching multicultural audiences,” says Juan Lezama, director of multicultural PR agency Mosaico, a division of Fineman PR. The Census data points that stand out for Lezama: There are now 50.
Multicultural PR: Basic Tenets Apply, But Get to Know the Nuances
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