Multicultural PR: Basic Tenets Apply, But Get to Know the Nuances

If the findings of the 2010 U.S. Census prove anything to communicators, it’s that organizations must take heed of the changing mosaic of the country. “These new numbers are a wake-up call to companies who have not yet invested in reaching multicultural audiences,” says Juan Lezama, director of multicultural PR agency Mosaico, a division of Fineman PR. The Census data points that stand out for Lezama: There are now 50.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.